Setting Up Your Small Business with Social Media Marketing

Today I've been busy setting up my husband's chiropractic business with Social Media to help him market his practice more efficiently.

As a busy doctor, he doesn't want to sit at home or in the office in front of the computer for hours at a time. He is willing to text for hours at a time and says he feels connected to the universe. Whatever! So, I accepted his challenge to create a simple marketing plan that he can use via his phone in as little as 10 minutes as day.

If this blonde with a techno challenged husband can do it, so can YOU!

Follow me as I set up his business in 3 easy steps:

Step 1: Establish a online brand identity. (I am a big fan of Dan Schawbel, a leading personal branding expert and have learned many helpful concepts on his blog.)

I opened 3 tabs in my firefox browser to do some research for his brand. I went to GoDaddy.com, Twitter.com, and Gmail.com. At each of these locations, I checked the availability of his name. I was unable to get a domain in his name. So, I tried adding "Dr" in front of his name. At Gmail and GoDaddy, I was able to secure DrRichardClayton at gmail.com as his e-mail and DrRichardClayton.com as his new web site.. At Twitter, I was limited by characters, so I chose http://twitter.com/DrRickClayton. These are similar enough to not cause branding confusion. And, it is much better than his current Twitter name of Captain Snack (twitter him and ask him the story from the old Air Force days. When he told me today that he was going to put his Captain Snack Twitter Address on his business cards, that's what sent me on this immediate and desperate task of setting up a professional brand for his office.

Having grabbed the Online Real Estate with his brand name, I moved along.

Step 2: Create a Blog

My husband recently relocated his office to a new location in Peachtree City, Georgia, so I had previously set up a simple blog with his new address and hours. I used Wordpress because I have advanced a bit in my blogging knowledge, but I recommend starting out with Blogger.com initially because it is so easy. You can follow my step by step video tutorials called "Setting Up a Blogger Blog in 2 Minutes" by clicking here.

Next, I went to my GoDaddy.com account to the area called, "Manage domains." Here I set up the domain to forward to the current blog address I am using. If you are using Blogger.com, your forwarding address will be http://(your blogger address).blogspot.com.

Step 3: Set Up Your Profiles

Next, I will set up his profiles with his branding image (no snacks allowed) using keywords that identify with his target market. I will take a photo of him that will be used on his gmail, twitter, and blog. I'll update when I have completed this part.

If you have any questions, please email me at blonde.affiliates at gmail dot com. (Why did I write it that way? To prevent robots from picking up my email address and spamming me. Simple tip you should begin using when posting your email on a website.)

How to Set Up a Blogger Blog in 2 Minutes

I've just set up a Blogger Blog in 2 minutes with a video tutorial showing you how to set up your own blog.

Visit my new blog at Beginning Blogger Bootcamp for the instructions.